A three-month lead time is a good idea, but the consumer hardship angle is less convincing when you look at how video streaming services have been able to raise their prices during the pandemic, without much of a backlash or churn. Certainly those people would rather see rivals welcome the rise and follow suit, rather than bash it. “If we ever were to increase prices, we would give our users a three month heads up to make sure that it doesn’t come as a surprise.” It feels like an opportunistic response with a risk of backfiring for Deezer.Īrtist campaigners have been calling for streaming subscriptions to rise for years now, and rightsholders unsurprisingly approve too, so Spotify’s rises are welcome and arguably overdue. Music, podcasts and radio help people cope and we don’t feel this is the time to make things harder for them,” said chief commercial officer Laurence Miall d’Aout in a statement sent to journalists. “We just wanted to let you know that Deezer isn’t going to raise prices in the middle of the pandemic. Of that number, it says 6 million are paying customers.Spotify is raising the prices of some of its subscription plans in some countries, but Deezer has come out with criticism of the timing of the latest tranche of increases.
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It is early days, but it’s fair to say that no single company has shown traction with a HD offering - indeed, neither Spotify nor Rdio even offer one at this point, although the latter did recently upgrade its playback quality.ĭeezer maintains a lower profile than the likes of Spotify or Rdio, but it nonetheless claims 16 million monthly users. Dre’s Beats venture, acquired by Apple for $3 billion last year - but recent figures put Aspiro’s userbase at 503,000, less than 50,000 of whom are on its premium service. It isn’t clear what Jay-Z’s plans for the company are - you’d expect he is motivated by the success of Dr.
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Pono, which is fronted by musician Neil Young, is one proponent of that approach, while Sweden’s Aspiro - a company that was recently bought by rapper Jay-Z - offers similar high-def options in the form of its WiMP and Tidal services. The move comes at a time when streaming companies are increasingly turning to niche opportunities within the high definition marketplace. audio equipment company Sonos, which offers an on-demand music library of over 35 million songs 1. Deezer Elite users can also stream music to connected devices, although that’s become a standard feature for most paid-for subscriptions.ĭeezer is by no means the first to venture into higher quality audio services. In September, Deezer launched its high-resolution audio service Deezer Elite in partnership with U.S.
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That, the France-headquartered firm, said is five time higher than regular services.
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For those prices, they gain access to Deezer’s 35 million track library as FLAC (Free Lossless Audio Codec) files at standard of 1,411 kbps or higher.
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Elite is discounted to £9.99 per for one/two year packages, while existing Deezer Premium users can upgrade for $40, or for free if they are also Sonos customers. ‘Deezer Elite’, as the service is called, costs $14.99 per month, as opposed to the company’s regular subscription which is $9.99 per month, or £14.99 per month in the UK. Music streaming service Deezer has opened its HD-quality offering up to all, following an initial launch in the U.S. which included a period of exclusivity with Sonos.